Inserting a Cover Photo
The first and the most important step will be to insert a Cover Photograph. The cover photo should be a true and clear representation of your business and not contain sales, discounts, contact information, or overt references to "like" or "share" your page. The cover image should be at least 399 pixels. To get the best quality image and fastest load times for your Page, upload an RGB JPG file that's 851 pixels wide by 315 pixels tall and less than 100 kb. The most important thing is that should be enticing for the target users so much that they should be compelled to tag it to their timeline.
Inserting Profile Picture
Profile picture is the normal profile picture which was used until now and displays next to wall posts and other members would be able to see it. The best choice would be a logo of your business. It should be at least 180 X 180 pixels.
The new business page has Tool Icons at the top of the page - Views, Apps, Admin Panel, Messages, and About etc. This offers great information pertaining to what your fans like, how they interact with your content, where they are located and more marketing information. Furthermore, you can manage one-on-one messages from fans, design new advertisements and campaigns in this top admin panel without leaving your business page.
Organization of Apps
You can easily arrange the most important news and pictures on the basis of priority. As many as 12 Apps can be tagged here like photographs, events, "Join my List" to grow your email contacts, and so on and, fans will be able to enjoy it using the drop down Icon. The administrator can also modify the photographs using the Admin Panel.
Star, Hide or Pin
This is a great new feature of the new Business Page Design. By simply hovering over the top right of a post on your page, you can access these tools to: Star/highlight an article or story which would be beneficial for your business and it will spread it across both columns to make it stand out. If you would like an article to remain at the top of your page (for up to a week), simply "Pin to Top". You can also hide content and even delete something irrelevant.
Management of Messages
This is a great asset for businesses as it enables their fans to connect with them more personally, to send them their suggestions, advice, and other thoughts on various issues. As we all know not all thoughts can be shared publicly. This can also become very helpful business tactics as we can communicate directly with the political leaders, actors, entrepreneurs and in turn these people can learn about their shortcomings and rectify them on a one-to-one basis.
Other Important Features
About - Give a brief and concise description of your business. This is very important also as it can be a crowd puller.
Milestone - Facebook allows you to keep a record of your worthwhile achievements and growth and it will be tagged on your page along with the historical photograph. You can expect many of compliments!
Activity Log - The activity Log helps you to manage your posts, messages and comments from a single place.
There are many more such exciting features in Facebook's new Business Timeline Layout that will certainly enhance your business and the way you manage your page. Utilizing Facebook for your business is an asset for success and the new business layout furthers your efforts.